I’ve said this to community in the Discord at various times but repeating: We pivoted to AI when it became possible to create real products and after years of private reservations by some in the org that “crypto game publishing” didn’t make much sense. We landed fewer VC deals than you’d think even with more “traction” than IMX because a lot of VCs believed it wasn’t a billion dollar business and had no moat besides community. Now, many in the community have asked how they can support Treasure if it’s no longer about games. I think this is silly. We got as far as we did off a dead end idea because of the community, not the products. The consumer AI market is actually much bigger than gaming, more achievable (you can make viral products in five months, not five years), and ready for decentralization in a way gaming wasn’t—trad game devs hate crypto and you’ll never convince them otherwise. AI and crypto devs have much more affinity. AI is also much closer to our original goals as a metaverse project. Investors should put magic back on your watchlist because I have jettisoned every form of debt or expectation to stakeholders that isn’t laser focused on finding PMF in this new niche. A lot of our diehard holders dumped the ATL in early 2025, and a new base of belief is forming around magic. For this new version, the community needs to embrace a version of the org that moves fast and jettisons strategies and products when something isn’t working. Holding onto the past is the only way we fail.

“Game devs hate crypto and you can never change that” Ruggers have scorched entirely viable niches for consumer crypto, probably forever, after NFTs and memecoins. Gaming, socialFi, etc are all downstream casualties of rugs.