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Celebrating the HODLers

“HODL” is a representation of a belief system among many. Crypto investors have long used this term (first used accidentally in a Bitcoin forum thread in 2013) and it has become widely popular in recent years among crypto natives, as well as new entrants. It simply represents a person’s intention to hold an asset despite any short-term price volatility.

In the case of Bitcoin, it has worked beautifully. Investors love HODLing Bitcoin. Bitcoin is deflationary and decentralized. Most HODLers believe that this scarce asset, BTC, should not be sold but rather used as leverage for staking or issuing an interest-generating loan. More than 65% of BTC’s circulating supply has not moved in the last 12 months. That is a staggering portion of the supply that is being HODLed.

Bitcoin’s market capitalization and that of crypto assets overall have dropped to less than $1 trillion from its 2021 highs of $3 trillion. Despite the pullback, more people are HODLing their crypto than we saw liquidating their assets during the previous bear markets.

To celebrate the people who continue to maintain their conviction toward Bitcoin and crypto markets, we have created a campaign to pay homage to them. This comes at the same time as our announcement of staking products that now offer SOL staking, among many others on the platform.

If you are a short- or long-term HODLer, the industry and its developers salute you. Your conviction and support are instrumental in making sure that the new crypto markets are not influenced by the traditional banks and brokerages, and that the value of crypto is in the hands of its community, unlike with equities and bonds markets.

Today, we are announcing our first ad campaign — a campaign that celebrates and pays homage to every single HODLer out there in the world.

Our ask? Please continue to HODL.

HODL on!

Vastuuvapauslauseke
Tämä sisältö on tarkoitettu vain tiedoksi, ja se voi kattaa tuotteita, jotka eivät ole saatavilla alueellasi. Sen tarkoituksena ei ole tarjota (i) sijoitusneuvontaa tai sijoitussuositusta, (ii) tarjousta tai kehotusta ostaa, myydä tai pitää hallussa kryptoja / digitaalisia varoja tai (iii) taloudellista, kirjanpidollista, oikeudellista tai veroperusteista neuvontaa. Kryptoihin / digitaalisiin varoihin, kuten vakaakolikkoihin, liittyy suuri riski, ja niiden arvo voi vaihdella suuresti. Sinun on harkittava huolellisesti, sopiiko kryptojen / digitaalisten varojen treidaus tai hallussapito sinulle taloudellisen tilanteesi valossa. Ota yhteyttä laki-/vero-/sijoitusalan ammattilaiseen, jos sinulla on kysyttävää omaan tilanteeseesi liittyen. Tässä viestissä olevat tiedot (mukaan lukien markkinatiedot ja mahdolliset tilastotiedot) on tarkoitettu vain yleisiin tiedotustarkoituksiin. Vaikka nämä tiedot ja kaaviot on laadittu kohtuullisella huolella, mitään vastuuta ei hyväksytä tässä ilmaistuista faktavirheistä tai puutteista.

© 2025 OKX. Tätä artikkelia saa jäljentää tai levittää kokonaisuudessaan, tai enintään 100 sanan pituisia otteita tästä artikkelista saa käyttää, jos tällainen käyttö ei ole kaupallista. Koko artikkelin kopioinnissa tai jakelussa on myös mainittava näkyvästi: ”Tämä artikkeli on © 2025 OKX ja sitä käytetään luvalla.” Sallituissa otteissa on mainittava artikkelin nimi ja mainittava esimerkiksi ”Artikkelin nimi, [tekijän nimi tarvittaessa], © 2025 OKX.” Osa sisällöstä voi olla tekoälytyökalujen tuottamaa tai avustamaa. Tämän artikkelin johdannaiset teokset tai muut käyttötarkoitukset eivät ole sallittuja.

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