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I wrote an article/guide in May on how to make money from info-stuff without nuking your brand/credibility. The baseline takeaway is just write about things you actually use and think are interesting…and don’t overdo it.
I think the decision matrix from SafZ here is a pretty good algo if you are trying to go heavy/serious on info incentives in late 2025.
That being said I think if you’re just now starting to figure out how to play this game you’re *very* late to the party
SafZ
“Man, I don’t want to post about a project on X for months, and it dies after TGE.”
“I hate that big accounts post once and hit the leaderboard while I post 10 times.”
“How can I pick the project that will actually do good?”
Yesterday, we were talking in VC
About "How InfoFi kills your X growth but makes you money"
Some agree, others disagree.
So what’s the worst that can happen?
- You post about an infoFi project and it dies.
- You waste time, energy, money, and your brand name.
(And the risk scales with your brand size; the bigger your account, the higher the risk)
And we agreed on the ideal scenario:
→ Post about a project that does well, makes money, and pumps your reputation because you were right, in a short window, not 6 months of yapping.
But how do we make this happen?
So, we tried to come up with metrics to help in making a decision:
- TGE near or far?
- Any big KOLs pushing it?
- Are those KOLs actually Signal or Noise?
- How much did they raise?
- Who are the VCs/angels?
- Platform: Kaito? Wallchain? Xeet? Cookie? Pulse?
- Does the product actually work?
- Team experienced & understands web3 or LARP?
- Is it aligned with my brand?
- Do I really like it? (important)
- Mindshare: Is everyone talking about it?
Remember the Main goal:
- Post → make money → product holds up post-TGE.
- Avoid posting for months; it dies, you make nothing, and you just ruin your brand.
I know it’s hard to tell, but at least do the work.
Don’t blindly follow everyone.
LMK your thoughts! 👇
What did I miss? You think this helps? Or do people not care whether you posted or not?
(Projects in the picture are in no order)
Perp Dex aggregator @vooi_io v2
Currently, the cookie ranking for Koreans is about this level.
I'm around 11th place (?)
This is the sum of snaps and csnaps.
It seems that the Korean allocation is done purely with snaps.
The allocation for csnaps is the largest.
Well, I don't know the exact details.
If I'm wrong, please comment.
There are many who have been doing this for a long time,
and it's quite detailed.
“Man, I don’t want to post about a project on X for months, and it dies after TGE.”
“I hate that big accounts post once and hit the leaderboard while I post 10 times.”
“How can I pick the project that will actually do good?”
Yesterday, we were talking in VC
About "How InfoFi kills your X growth but makes you money"
Some agree, others disagree.
So what’s the worst that can happen?
- You post about an infoFi project and it dies.
- You waste time, energy, money, and your brand name.
(And the risk scales with your brand size; the bigger your account, the higher the risk)
And we agreed on the ideal scenario:
→ Post about a project that does well, makes money, and pumps your reputation because you were right, in a short window, not 6 months of yapping.
But how do we make this happen?
So, we tried to come up with metrics to help in making a decision:
- TGE near or far?
- Any big KOLs pushing it?
- Are those KOLs actually Signal or Noise?
- How much did they raise?
- Who are the VCs/angels?
- Platform: Kaito? Wallchain? Xeet? Cookie? Pulse?
- Does the product actually work?
- Team experienced & understands web3 or LARP?
- Is it aligned with my brand?
- Do I really like it? (important)
- Mindshare: Is everyone talking about it?
Remember the Main goal:
- Post → make money → product holds up post-TGE.
- Avoid posting for months; it dies, you make nothing, and you just ruin your brand.
I know it’s hard to tell, but at least do the work.
Don’t blindly follow everyone.
LMK your thoughts! 👇
What did I miss? You think this helps? Or do people not care whether you posted or not?
(Projects in the picture are in no order)
About Cookie DAO (COOKIE)
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OKX does not provide investment or asset recommendations. You should carefully consider whether trading or holding digital assets is suitable for you in light of your financial condition. Please consult your legal/tax/investment professional for questions about your specific circumstances. For further details, please refer to our Terms of Use and Risk Warning. By using the third-party website ("TPW"), you accept that any use of the TPW will be subject to and governed by the terms of the TPW. Unless expressly stated in writing, OKX and its affiliates (“OKX”) are not in any way associated with the owner or operator of the TPW. You agree that OKX is not responsible or liable for any loss, damage and any other consequences arising from your use of the TPW. Please be aware that using a TPW may result in a loss or diminution of your assets. Product may not be available in all jurisdictions.
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