22h ago
I wrote an article/guide in May on how to make money from info-stuff without nuking your brand/credibility. The baseline takeaway is just write about things you actually use and think are interesting…and don’t overdo it.
I think the decision matrix from SafZ here is a pretty good algo if you are trying to go heavy/serious on info incentives in late 2025.
That being said I think if you’re just now starting to figure out how to play this game you’re *very* late to the party
1d ago
“Man, I don’t want to post about a project on X for months, and it dies after TGE.”
“I hate that big accounts post once and hit the leaderboard while I post 10 times.”
“How can I pick the project that will actually do good?”
Yesterday, we were talking in VC
About "How InfoFi kills your X growth but makes you money"
Some agree, others disagree.
So what’s the worst that can happen?
- You post about an infoFi project and it dies.
- You waste time, energy, money, and your brand name.
(And the risk scales with your brand size; the bigger your account, the higher the risk)
And we agreed on the ideal scenario:
→ Post about a project that does well, makes money, and pumps your reputation because you were right, in a short window, not 6 months of yapping.
But how do we make this happen?
So, we tried to come up with metrics to help in making a decision:
- TGE near or far?
- Any big KOLs pushing it?
- Are those KOLs actually Signal or Noise?
- How much did they raise?
- Who are the VCs/angels?
- Platform: Kaito? Wallchain? Xeet? Cookie? Pulse?
- Does the product actually work?
- Team experienced & understands web3 or LARP?
- Is it aligned with my brand?
- Do I really like it? (important)
- Mindshare: Is everyone talking about it?
Remember the Main goal:
- Post → make money → product holds up post-TGE.
- Avoid posting for months; it dies, you make nothing, and you just ruin your brand.
I know it’s hard to tell, but at least do the work.
Don’t blindly follow everyone.
LMK your thoughts! 👇
What did I miss? You think this helps? Or do people not care whether you posted or not?
(Projects in the picture are in no order)
@ArunimaGanguly2 You won’t build a meaningful audience if your content is all info stuff btw.
Gains from that don’t attract a valuable audience….because it doesn’t help *them* make money. You have to figure out some way to make other ppl money if you want them to pay attention long term
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