Zora price
in EUR€0.082662
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EUR
Last updated on Oct 22, 2025, 01:57:01 PM.
Market cap
€368.81M #82
Circulating supply
4.47B / 10B
All-time high
€0.099437
24h volume
€178.27M


About Zora
Zora’s price performance
Past year
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Zora on socials

This morning, I saw a picture on Twitter that sparked several thoughts, so I wanted to share and discuss:
1) Choosing a time window with ample liquidity for TGE is crucial, so much so that it can overshadow the project's fundamentals.
For example, $Pengu, an NFT community MEME token, launched during a period of high liquidity on December 17 last year, and performed better than most projects. In contrast, projects like $BABY and $HUMA, which have technical narratives and backing from VCs, launched during a phase of relative liquidity depletion in April and May this year, and their performance was quite poor.
2) Projects tend to cluster their launches, but it's important to consider whether the market liquidity can support them.
For instance, in November and December last year, a batch of projects like Hyperliquid, Movement, Pengu, and Morpho launched together. Although their performances varied, most managed to succeed; however, in April and May this year, another cluster of projects including Babylon, Initia, Zora, Huma, and Sophon launched, but due to insufficient liquidity, their performances were disappointing.
3) Even in the right TGE time window, some projects can experience "peak at launch" moments.
Some projects take advantage of high market liquidity and the FOMO of retail investors during TGE to mask their fundamental weaknesses. For example, Movement and Berachain saw overwhelming FOMO at launch, but ultimately ended in endless declines. This indicates that if market liquidity benefits are not supported by fundamentals, they can accelerate the "decline" of some projects.
4) In the wrong TGE time window, for some fundamentally solid and resilient projects, it can actually be a golden opportunity for value discovery.
$ZORA is a typical example; it launched during the market's quietest and most liquidity-depleted time, yet ultimately became the only winner among that batch of projects. An earlier project, $Virtual, also launched during the darkest times but led a wave of Solana AI Agent hype due to its outstanding fundamentals, allowing a group of believers to win in the end.
5) Regardless of the strength or weakness of the exit time window, there will always be fundamentally excellent projects that eventually succeed.
For instance, Hyperliquid managed to build a large supporter community, leading a narrative wave for Perp Dex, and the price of $HYPE has seen a stair-step increase; @flock_io also launched at the peak of last year's TRUMP liquidity frenzy, with $FLOCK's minimum circulating market cap dropping to an exaggerated 3 million, but thanks to its excellent fundamentals, it nearly achieved a grand slam on exchanges, allowing believers to win in the end.
In conclusion,
For most retail investors, understanding the importance of the TGE time window and adopting differentiated strategies is key: during a Strong TGE period, be cautious of chasing highs and aim for quick in-and-out trades; during a Weak TGE period, focus on research to find undervalued quality targets for long-term holding; both strategies could lead to becoming the final winners, even if it’s a bit tough 😩.


I hope one day Xai is added into this chart as believer wins.

justin vogel 🦁
Big bang TGEs are dead
The new playbook:
Wait until there’s adoption, or launch small and accrue value over time
I analyzed TGEs from the past 18 months for our Safary Certification program, comparing launch mindshare to token performance today
Almost every hyped TGE cratered within 48 hours
The ones that held up were quiet TGEs with steady believers
Take Virtuals - most people don’t realize they TGE'ed a year *before* the AI meta
The past few years have rewarded pessimists and punished believers
But if we design incentives that reward the protocols building real adoption and fundamentals, the believers may just finally win

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Zora FAQ
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OKX does not provide investment or asset recommendations. You should carefully consider whether trading or holding digital assets is suitable for you in light of your financial condition. Please consult your legal/tax/investment professional for questions about your specific circumstances. For further details, please refer to our Terms of Use and Risk Warning. By using the third-party website ("TPW"), you accept that any use of the TPW will be subject to and governed by the terms of the TPW. Unless expressly stated in writing, OKX and its affiliates (“OKX”) are not in any way associated with the owner or operator of the TPW. You agree that OKX is not responsible or liable for any loss, damage and any other consequences arising from your use of the TPW. Please be aware that using a TPW may result in a loss or diminution of your assets. Product may not be available in all jurisdictions.
Market cap
€368.81M #82
Circulating supply
4.47B / 10B
All-time high
€0.099437
24h volume
€178.27M

